The Synthetic Sincerity Lab is a research project based at the University of the South of England. There, researchers are investigating whether AI-generated personas can learn authenticity. To this end, they use characters from Isaacs's documentaries. In return, Isaacs can film the research process. Isaacs is documenting the work of Lynn, a rebellious AI researcher, and Ablikim Rahman, a Uyghur chef who has volunteered to be a research subject. The project is a success, with the AI version of the chef being able to express things that would otherwise be beyond him. However, the situation takes an unforeseen turn when university executives interfere.
DIRECTOR
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Marc Isaacs
It is the so-called little people who interest Marc Isaacs—people on the margins of society, on the sidelines. But not as exotic stereotypes, not as quirky illustrations, but as barometers of the present and its upheavals. He gives them a voice, and we watch as they—just as casually—address the major issues of our time: identity, hope, fears.
